Lead marketplaces sell the same seller to several investors at once. It sounds cheaper. In practice, it costs you more.
What shared leads really cost
- You race five other buyers to call first
- The seller gets flooded with calls and tunes out
- Prices climb as everyone bids on the same contact
- Your close rate drops
Why exclusive wins
An exclusive lead belongs to one investor — you. No bidding wars, no competing calls. The seller talks to you, and you have room to build trust and close at a fair price.
One lead. One buyer. You.
